World Premiere of the BMW M760Li xDrive at the 86th Geneva International Motor Show. We at Arri Media Creative Solutions created the event visuals for the public days.
Based on the Keyvisual for the 7Series we developed an opening and closing mechanism that organically links all the different parts of the presentation and has a high visual impact also from a long distance point of view.
The biggest challege of these event visuals was the humungous resolution of the 35m wide main LED with a 9K width and 1,5K height.
