BMW 7 SERIES – SOC 2015

Tradeshow video installation

On June 2015 the new BMW 7 Series had its premiere at the BMW World in Munich and we were asked to create the whole visual show for the spectacle.

The stunning hard facts: a 270° projection, about 20K resolution of all produced content, a music performance by a live orchestra of 20 musicians, an animated walk-in sequence of 23 minutes alone, the production of an opening movie, the production of the car reveal itself as well as the visual support of the 4 speeches.

Thanks to everyone involved in this massive project, it was a blast!

CREDITS

MY ROLE Creative Direction

CLIENT BMW AG

AGENGY Jack Morton Worldwide

FILM PRODUCTION lucie_p GmbH

CREATION / POST PRODUCTION Michel Schütz

MOTION GRAPHICS Fred Weinl, Andy Oestreich, Jesse James Jones Junior, Jan Schönwiesner, Saladin Becker, Daniela Hermann

REALTIME PREVISUALISATION Frank Junghahn

3D CGI Michael Koch, Markus Hund, Manuel Klein

COLOR GRADING Thomas Hanser

EDIT Christian Senger, Peter Kirschbaum

MUSIC USO – Urban Soul Orchestra, London

INTRO SEQUENCE
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