On June 2015 the new BMW 7 Series had its premiere at the BMW World in Munich and we were asked to create the whole visual show for the spectacle.
The stunning hard facts: a 270° projection, about 20K resolution of all produced content, a music performance by a live orchestra of 20 musicians, an animated walk-in sequence of 23 minutes alone, the production of an opening movie, the production of the car reveal itself as well as the visual support of the 4 speeches.
Thanks to everyone involved in this massive project, it was a blast!