BARTEC ACHEMA TRADEFAIR BOOTH

tradefair design package

Bartec is the world market leader for explosion protection in industrial facilities.

Finearts Munich entrusted me with the concept, design and creative direction for the Achema tradefair booth. After winning the initial pitch this included the architecture of the booth itself, all event visuals, a product exhibition as well as 3 huge 3d-printed models with an exclusive corresponding augmented reality app.

Especially the structuring and preparation of all the detailed product information for the designers of the AR App and the including movies was an important part of the job.

AdvancedSpaces built the AR App to show BARTEC products in the context of the the oil & gas industries as well as chemical, petrochemical.

Three separate facilities (chemical plant, refinery, natural liquid gas terminal) were designed and produced as 3D printed models (Size: 180 x 80 x 60cm).

The AR App shows the products and product-systems located in the facilities, in addition the user can navigate within the app to more information + 3D animations for each selected product.

We were able to use the special BARTEC AgileX Industrial Tablet as a presentation device so that the visitor can experience both at the same time.

It was also the perfect tool for all the BARTEC experts to explain the benefits of their products in a more engaging and contemporary way.

You can see all the explainer videos included in the showcased Tablet PCs and AR App in detail here: Bartec explanatory movie series

MY ROLE: creative direction, on-set stage direction

CLIENT: BARTEC
AGENGY: Fine Arts
BOOTH ARCHITECTURE: Regina Pogiba
PRINT GRAPHICS: Laura Baretta (Fine Arts)
PRODUCER: Jörg Dombrowski, Anne Bachmann
DESIGN + ANIMATION EXPLANATORY MOVIES: Peter Pedall, Alexander Matthäi
AUGMENTED REALITY APP DESIGN & PROGRAMMING: AdvancesSpaces (Jan Haluszka, Jak Warne)
MODEL DESIGN FOR 3D PRINTING: AdvancesSpaces (Jan Haluszka, Jak Warne)