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MINI PRESS CONFERENCE GENEVA MOTORSHOW · 2015

For the BMW MINI Press conference at Geneva Motor Show 2015 we created the countdown and main movie in full CG for the world premiere of the new Mini Parklane which combines the outdoor capabilities with the urban flair of the, well.. parklane street in London.

For the countdown we tracked all the footage and inserted the respective numbers achieve a seamless integration.

The countdown combines elements from all 3 cars that were presented at the press conference: the racing qualities of the John Cooper works, the urban touch of Mini Parklane and the dusty roughness of Mini Dakar.

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Making Of

MY ROLE creative direction, Making Of

CLIENT BMW Group STAND Meiré GmbH & Co. KG AGENCY FINE ARTS GmbH CONCEPT FINE ARTS GmbH PRODUCTION lucie_p GmbH / arri commercial PRODUCING Michel Schütz, Rosi Rothenfusser MOTION GRAPHICS Alfred Weinl, Andreas Oestreich, Saladin Becker HEAD OF VFX Michael Koch CGI Michael Koch, Björn Lubitz, Markus Hund, Manuel Klein COLOR GRADING Bianca Rudolph OFFLINE Peter Kirschbaum COMPOSITING Paul Poetsch SOUND Michael Meinl, Making of: Upbeat Indie Boogie by Sun Channel Music (via Audiojungle)

Countdown

MY ROLE creative direction

CLIENT BMW Group AGENCY FINE ARTS GmbH PRODUCTION lucie_p GmbH / arri commercial PRODUCING Michel Schütz, Rosi Rothenfusser ANIMATION & COMPOSITING Alfred Weinl, Andreas Oestreich, Simone Hauff COLOR GRADING Bianca Rudolph OFFLINE Peter Kirschbaum SOUND Michael Meinl

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