25 of 33

CCTV NEWS INTERNATIONAL· 2013

The philosophy is represented by the „CCTV Sphere“, a stylized globe with 2 shapes in permanent and balanced motion with red and gold color as reference to China. The „CCTV Sphere“ is the key visual throughout the various elements.

The 5 channels of CCTV News International just moved into their new iconic headquarter in Beijing. Along with the move, CCTV News Int. wanted to position itself as a global news provider targeting to the developing countries and an audience interested in China all over the planet.

Perfect accident was asked to create a new brand image and to unify the on-air graphics of the international & foreign language channels based on the core values of CCTV News: Internationality, Balance and Multi-perspective. The package includes news graphic, idents and several format packages.

cctv_news_opener_all

cctv_news_nav_all

Thanks to Parachute´s font PF Din Text Universal all 5 language channels (English, Russian, Spanish, French, Arabic) can now use the same basic graphic setup with slight adaptions for their on-air graphics to ensure a unified brand image.cctv_news_languages_all

MY ROLE design lead, animation, programming of AFX templates, supervision of news graphic implementation at client´s seat in Beijing

CLIENT CCTV News International, China AGENCY Perfect Accident Creative Services GmbH CREATIVE DIRECTION Martin Kett DESIGN Christiane Scheibe, Maria Regenspurger, Sermin Kaynak NEWS GRAPHICS ANIMATION & TEMPLATE PROGRAMMING Christiane Scheibe, Sermin Kaynak NEWS OPENER ANIMATION Markus Feder, Sermin Kaynak EXECUTIVE PRODUCTION Flint Skallen MUSIC Stephen Arnold Music

Share on FacebookTweet about this on TwitterShare on Google+Pin on PinterestShare on TumblrEmail this to someone