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BMW 7 SERIES – SOC 2015
On June 2015 the new BMW 7 Series had its premiere at the BMW World in Munich and we were asked to create the whole visual show for the spectacle.
The stunning hard facts: a 270° projection, about 20K resolution of all produced content, a music performance by a live orchestra of 20 musicians, an animated walk-in sequence of 23 minutes alone, the production of an opening movie, the production of the car reveal itself as well as the visual support of the 4 speeches.
Thanks to everyone involved in this massive project, it was a blast!
MY ROLE Creative Direction
CLIENT BMW AG AGENCY Jack Morton Worldwide FILM PRODUCTION lucie_p GmbH CREATION / POST PRODUCTION ARRI Creative Solutions PRODUCING Michel Schütz MOTION GRAPHICS Fred Weinl, Andy Oestreich, Jesse James Jones Junior, Jan Schönwiesner, Saladin Becker, Daniela Hermann REALTIME PREVISUALISATION Frank Junghahn 3D CGI Michael Koch, Markus Hund, Manuel Klein COLOR GRADING Thomas Hanser OFFLINE / ONLINE Christian Senger, Peter Kirschbaum MUSIC USO – Urban Soul Orchestra, London