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BMW 7 SERIES – GENEVA MOTORSHOW 2016
World Premiere of the BMW M760Li xDrive at the 86th Geneva International Motor Show. We at Arri Media Creative Solutions created the event visuals for the public days. Based on the Keyvisual for the 7Series we developed an opening and closing mechanism that organically links all the different parts of the presentation and has a high visual impact also from a long distance point of view. The biggest challege of these event visuals was the humungous resolution of the 35m wide main LED with a 9K width and 1,5K height.
MY ROLE Creative Direction
CLIENT BMW Group AGENCY lucie-p GmbH EVENT AGENCY Meiré und Meiré CREATION / POST PRODUCTION ARRI Media Creative Solutions POST PRODUCTION Sandra Semmler, Michel Schütz MOTION GRAPHICS Alfred Weinl, Jan Schönwiesner, Aitor Benavent EDITING Petra Scherer, Christian Senger MUSIC Michael Meinl