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ALBAGHDADIA · Promo · 2010
Promoflow for the Iraqi TV channel Albaghdadia including openers, closers, packshots, in-program-promotions, creditpages and sponsorframes for the 3 genres infotainment, news, entertainment and a special ramadan version.
An Arabic version of Parachute´s PF Square was especially designed for albaghdadia by Panos Vassiliou to match the needs of a consistent type-face in Latin and Arabic and which also guarantees good readability in small font sizes such as news tickers.
Maria Regenspurger designed the logo which is based on the arabic B - standing for Baghdad. The main idea is based on a ribbon derived from this logo. All actions are triggered by the logo dot while the ribbon works as the ever-changing, dynamic carrier of information.
MY ROLE art direction, animation 2D/3D, supervision of font design
CLIENT albaghdadia channel, Iraq CREATIVE DIRECTOR Martin Kett DESIGN Christiane Scheibe, Maria Regenspurger ANIMATION Christiane Scheibe, Melanie Lukhaup FONT DESIGN Panos Vassiliou, parachute fonts, Greece PRODUCTION velvet mediendesign PRODUCER Flint Skallen MUSIC Martin Probst PROMO-SUPERCUT Melanie Lukhaup